American Board for Certification in Orthodics, Prosthetics & Pedorthics
Designed campaign branding for an initiative titled "What is POP?" (Prosthetics, Orthotics, Pedorthics). The campaign targets high school students and aims to educate them about a lesser-known career path that provides individuals with invaluable, life-changing devices to improve mobility, from designing and fitting prosthetic arms and legs to engineering supportive devices for children.
Research and Conceptualization
To understand the creative challenge the campaign intended to solve, brand and messaging research was conducted to ensure the creative direction resonated with the target audience and communicated the desired message across all intended touchpoints. This research included language, color palette, and typography.
ABCOp is a client of McCabe Message Partners.
Position held at the time of design development: Director, Graphic Design